Wealth & Risk Management Blog

William Byrnes (Texas A&M) tax & compliance articles

SEC Says “Not so Fast” to Advisor Social Media marketing

Posted by William Byrnes on April 11, 2011


Social media marketing is quickly becoming many industries’ go-to medium for low-cost, high-yield advertising, but the Securities and Exchange Commission (“SEC”) may be saying “no so fast” to investment advisors.  But the SEC isn’t just asking for general information about advisors’ use of social media. Advisors are also being asked to provide a copy of “communications” made by the advisor on social media sites, including the text of postings, tweets and other messages sent by the firm.  Read this complete analysis of the impact at AdvisorFX (sign up for a free trial subscription with full access to all of the planning libraries and client presentations if you are not already a subscriber).

For previous coverage of SEC initiatives and rulemaking in Advisor’s Journal, see SEC Waffles in Study on Improving RIA Oversight (CC 11-24)Advisors Hit with Another Round of SEC Reporting Rules (CC 11-30)SEC Approves FINRA Suitability and Know-Your-Customer Rules (CC 11-17).

For marketing tips, see the “Soft Skills” segment of Advanced Markets AdvisorFX: The 7 Deadly Sins of Chief Marketing OfficersTo the Moon, Alice!—How to Market Even Though People Are Fed Up with Marketing, & Marketing to the Millennials.

 

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